What Tools Should You Use to Decide What Product to Build?

Choosing the right product to build isn't just crucial—it's often the difference between a runaway success and a costly flop. But how do you make that choice? Well, that's where the right set of tools can be a game-changer. 

From sussing out market demand to scrutinising your competitors, and from fine-tuning your product features to getting inside the minds of your customers, the right toolkit can make all the difference. In this blog, we'll go beyond the usual suspects and dig deep into a range of tools—some you've heard of, others you haven't—that can help you decide not just what product to build, but how to make it a winner. 

To determine which product to build, consider the following:

1. Market Research Tools: Tools such as Google Trends or SEMrush can show demand and interest in particular niches.
2. Customer Surveys: Utilise SurveyMonkey or Google Forms for gathering customer feedback.
3. Competitor Analysis: Use G2 for software products, SimilarWeb for website traffic, and carry out a SWOT analysis.
4. A/B Testing Tools: Consider Optimizely or Google Optimise for testing product features.
5. Idea Boards: Employ Trello or Asana to organise and prioritise ideas.
6. BuiltWith: Analyse competitors' technology stacks.
7. Display Ad Tools/Sniply: Assess the efficacy of ad campaigns and call-to-action elements.
8. Financial Modelling Software: For cost and ROI analyses.
9. Prototyping Tools: Use Sketch or Figma for UI/UX testing.
10. Analytics Tools: Utilise Google Analytics or Mixpanel for analysing user behaviour.

What No-Code Tools Can Help You Choose the Right Product to Build?

Choosing the right product to build is a critical decision for any entrepreneur or business. The process often involves market research, customer validation, prototyping, development, and numerous other steps. Fortunately, there are a variety of tools that can streamline this complicated process, allowing you to focus on what truly matters: building a successful product.

Why No-Code?

In the past, you'd need extensive technical skills or a team of developers to build and test a product. No-code platforms have democratised this process, making it accessible for people without a technical background. Now, anyone can create functional prototypes, perform analytics, and automate workflows without writing a single line of code!

Whether you're an entrepreneur, a startup, or an established business, leveraging no-code tools like Bubble, Webflow, Zapier, and others could be your ticket to fast-tracking your product's success. Don't miss out on harnessing the power of these tools to validate your product ideas and launch robust solutions without writing a single line of code.

The No-Code Tools You Need

Bubble

An all-in-one tool that allows you to build a Minimum Viable Product (MVP) without any coding. Ideal for prototyping and testing your idea quickly. Bubble lets you create interactive, multi-user apps for desktop and mobile web browsers. It includes all the features you need to build a site like Facebook or Airbnb. Build out logic and manage a database with its intuitive, fully customisable platform.

Webflow

An excellent tool for web design and development that goes beyond templates. Webflow generates the code for you, allowing for fully custom layouts and complex animations. It provides a range of templates and a user-friendly interface for customisation.

Zapier

Automate repetitive tasks by integrating different platforms. With Zapier, you can connect your CRM, email marketing, analytics tools, and more.Using its unique "Zaps," or automated workflows, Zapier monitors new or updated information in the apps you've connected. It then uses this data to perform tasks in the same or different connected apps, streamlining your operations effectively.

Typeform

The platform excels in creating dynamic forms tailored to user requirements. Its intuitive user interface ensures higher completion rates, making it ideal for customer validation, market research, and data collection.

Outgrow

Specialises in creating interactive content like quizzes and calculators that can be embedded on your website for market research.Outgrow offers simple and user-friendly tools that can be embedded on your website for market research or customer engagement. Its intuitive interface ensures ease of use, making it a key asset in your no-code toolkit for effective lead generation and data collection.

Parabola.io

A no-code platform for data analysis and automation. Its library consists of prebuilt components known as "Steps," enabling users to easily import, manipulate, and export data in bulk. The tool is especially useful for in-depth data analysis and automation, providing valuable insights into market trends, customer preferences, and operational efficiencies. 

Airtable

A flexible database tool that allows you to manage your product ideas, customer feedback, and other crucial information efficiently.Tailored to support critical and unique workflows, it's highly versatile, catering to an array of use-cases from product roadmap management to marketing campaign launches and job applicant tracking. 

Notion

An all-in-one workspace for project management, documentation, and collaboration. Keep your team on the same page during product development.

Glide

Create apps directly from Google Sheets. It’s an excellent tool for quick product validation tests.With its intuitive, click-based interface, Glide enables rapid development and deployment of tailor-made applications. Whether you're looking to improve internal processes or enhance customer experiences, Glide's platform provides a streamlined solution for creating apps that can easily be adapted as your business needs evolve.

Carrd

Carrd offers a streamlined solution for creating one-page websites tailored to a variety of needs. Whether you're designing a personal profile, an email capture landing page, or a more intricate online presence, Carrd delivers. Its platform is notable for its simplicity and responsiveness, making it user-friendly for both developers and visitors alike.

MemberStack

For adding membership and user authentication features to your no-code projects, MemberStack is a perfect choice.

Be Proactive

Combining these tools in a cohesive, multi-stage strategy can provide a comprehensive solution to product development. It allows you to validate your product idea efficiently and launch with confidence.

By leveraging these no-code tools, you can significantly simplify the product development process and make informed decisions, thereby increasing your chances of success.